With the holiday season nearly upon us, at Shaken Not Burned we want to wish you a happy Christmas filled with warmth, happiness, and a touch of sustainability!

We also wanted to flag that we’ll be launching our new season in January, where we’ll be focusing on what sustainability truly means, why it matters, and how it can be the catalyst for positive transformative change.

Today, sustainability literacy is as critical to our collective future as financial literacy is to personal freedom. The new season will focus on the knowledge, tools and building blocks needed to drive a future where we can thrive. Think of sustainability literacy as the 21^st century equivalent of IT literacy – it underpins every aspect of modern business and provides a must-have framework for success, for individuals and organisations alike. 

While there’s a lot of talk about sustainability, far too often initiatives falter due to knowledge bottlenecks, blind spots, or poor integration across departments and silos. But here’s the truth: sustainability isn’t a one-team or one-department responsibility. It’s an evolving discipline that demands diverse perspectives, cross-departmental collaboration, and leadership from every corner of your business.

As governments tighten regulations and businesses face mounting pressure to lead with purpose, sustainability is no longer a luxury – it’s a necessity. Its impact underpins every business function and empowers organisations to avoid greenwashing, innovate authentically, and remain competitive in an increasingly sustainability-focused marketplace. Because even if the political mood is less green than it was, the realities of energy security and volatile pricing, the importance of resilient supply chains, growing demand for sustainability compliance and the importance of a public licence to operate aren’t going anywhere.

We’ll bust myths, provide context, highlight success and provide actionable insights to help you and your organisation thrive in the rapidly evolving and complex world of sustainability. From understanding the intricate interconnections between humanity, development, and natural resources, to mastering the language of sustainability that drives innovation and change, we’ve got you covered.

Whether you’re looking to refine your individual understanding or integrate sustainable practices and technologies across your business, Shaken Not Burned is here to support you with the tools, knowledge, and inspiration to shape a smarter, more sustainable future.

As we face political, social, and economic headwinds in 2025, join us in focusing less on surviving and more on thriving. 

Don’t forget you can always catch up with Seasons 1-3 here. As always, we hope you enjoy the conversations. 

If you're ready to join us, subscribe to our newsletter and follow us on LinkedIn and Instagram – and why not spread the word with your friends and colleagues?