Welcome to another week of Shaken Not Burned! 

As summer winds down and a new season begins, it feels like the right moment to move the conversation forward. This week we’re zooming in on something bigger than doing less harm - regeneration.

If sustainability is about keeping things from getting worse, regeneration is about actively making things better - repairing soils, restoring ecosystems, re-engineering systems to give back more than they take. It’s resilience in action.

Across the Shaken Not Burned back catalogue, there are plenty of stories that show how this shift is already happening:

Here are a few episodes worth your attention (links below):

• Regenerative economy: a return to nature with Doughnut Economics Action Lab
  What if our economies were designed like ecosystems—regenerative by default? This episode explores how business and finance can move from extraction to restoration, creating value by strengthening the systems we all depend on.

• Why regenerative agriculture matters now with Soil Capital
  With soils under pressure and farmers facing volatile markets, regenerative agriculture offers more than sustainability. It’s a pathway to resilience, healthier harvests, and climate-positive food systems.

• Doughnut Economics with the London Doughnut Economy Coalition
  Rethinking growth within planetary and social boundaries, this episode shows how regenerative design can help societies thrive without overshooting ecological limits.

• The rise of biodiversity markets with Bloom Labs
  Biodiversity loss is accelerating—but new markets are emerging to fund restoration, not just conservation, making nature’s resilience a core part of the economy.

• Growing clean agriculture with Agronomics
  Industrial farming drives emissions and biodiversity loss—but regenerative systems can reverse damage, build resilience, and reshape the future of food.

• From Formula One to food aisles with Nick Wirth
  Engineering meets climate action: Nick Wirth shows how design-for-performance can scale solutions that regenerate systems rather than just reduce harm.

Think of regeneration like compost. It doesn’t just get rid of waste, but rather it creates the conditions for new growth. The question isn’t only “How do we cut our footprint?” but also “What can we leave behind that makes things stronger?”

As we shift towards the autumn, why not take the time to look inwards. This week’s challenge: take one thing in your daily routine — a meal, a habit, your workspace — and ask how it could be regenerative. Can you leave it better than you found it?

Until next week.

Giulia & Felicia
Shaken Not Burned

You can browse past episodes here or link directly to a few favourites below:

• Regenerative economy: a return to nature with Doughnut Economics Action Lab

• Why regenerative agriculture matters now with Soil Capital

• Doughnut economics with the London Doughnut Economy Coalition

• The rise of biodiversity markets with Bloom Labs

• Growing clean agriculture with Agronomics

• From Formula One to food aisles: Nick Wirth’s ROI-driven sustainability revolution

We’ll be back in your ears soon. Until then, keep your curiosity sharp and your coffee strong.

Giulia & Felicia
Shaken Not Burned

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