Welcome to another week of Shaken Not Burned! 

Let’s step out of the ESG echo chamber and into a much bigger conversation: what are the real limits of our planet and how close are we to crossing them? Life on Earth has remained stable for the last 12,000 years, but that stability is starting to unravel.

It’s tempting to treat climate change, pollution, biodiversity loss, and land use as separate “issues,” each with their own strategy, timeline, and department. But that’s not how Earth works, and businesses that think that way are flying blind.

In this week’s episode, Felicia speaks with Dr. Katherine Richardson, Earth system scientist, professor of biological oceanography at the University of Copenhagen, and one of the architects of the Planetary Boundaries framework.

We explore why six of the nine planetary boundaries have already been breached and what that really means for our future. Katherine explains how Earth system science reframes sustainability, moving us beyond the idea of simply doing less harm toward a far more urgent goal: staying within the planet’s safe operating space. 

We may be overdue for a social tipping point, and business leaders can help accelerate that shift. We ask what executives actually need to understand about science (hint: it’s not the chemistry), and examine how outdated metrics, short-term thinking, and misaligned incentives keep many companies stuck, while others are quietly forging a different path.

Planetary boundaries aren’t about environmental idealism: they’re about staying within the conditions that have allowed civilisation itself to thrive. As Katherine puts it: “The sustainability agenda isn’t a nice-to-have, it’s a need-to-have.”

This episode is a wake-up call, but also a message of hope. Change is happening, albeit not fast enough. But as we’ve learned from smoking bans to seat belts, social tipping points often come quickly if enough of us help push.

Reading materials:

• Stockholm Resilience Centre: The Planetary Boundaries Framework

• Breaking Boundaries: The Science of Our Planet” – Netflix Documentary

• Club of Rome: Earth4All Project

• UN Global Stocktake Report

• Earth Beyond Six of Nine Planetary Boundaries

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