Welcome to another week of Shaken Not Burned! 

Let’s dive into a part of climate action that too often sits behind the scenes: the hard work of making impact measurable and decision-ready. Sustainability teams may spend years drowning in data, frameworks and reporting demands, yet businesses still struggle to answer the simplest question of all: what’s the best choice to make?

This week, Felicia speaks to Nick Catania, co-founder of ClimatePoint, a company that is building bottom-up tools that trace impacts through the full life cycle of a product. The purpose is to quantify the delta between business-as-usual and climate-positive alternatives, to reveal the real, cumulative effects of a company’s decisions.

Some call them avoided emissions or Scope 4: they are the emissions generated outside of a company’s product life cycle or value chain. ClimatePoint seeks to find what it calls the… climate point, or when a company’s operational emissions are outweighed by its positive impact.

In the interview, Nick argues that traditional carbon accounting falls short, and explains how system boundaries shape the stories told by businesses. The conversation covers the growing pressure for credible, comparable data as the Paris Agreement enters its next phase, and why visibility is fast becoming a competitive advantage.

Once you make the invisible visible, you open the door to better decisions and faster climate action. When we make impacts comparable and traceable, we change which choices look attractive, which innovations scale, and how leaders understand risk.

Measurable, comparable impacts change the incentives; and when incentives change, the system starts to shift.

Reading materials:

• Take our Climate Misinformation Survey

• Identifying the Inflection Point of Impact

• Towards A New Economic Paradigm 2.0 (multi capitals of value)

• The SBTi Is No Longer Fit For Purpose

• Absolute vs intensity based carbon targets

• Biodiversity, Social, and Climate Considerations for Corporate Sustainability

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