Welcome to Shaken Not Burned!  Season 5 is launching next week and here’s a taster of what’s to come.

We’re all navigating a decade shaped by disruption from the pandemic to wars. Energy shocks, food insecurity, political backlash, economic strain — the stresses and strains of our societies, economies, and cultures are showing up everywhere. These aren’t abstract trends; they are shocks that shape our daily lives, our institutions, and our choices.

We’re seeing a political backlash against ESG just as we most need the data to guide decisions. In the US and Europe, fears about competitiveness are fuelling pullbacks. But the fundamentals — climate change, inequality, resource stress, supply chain fragility — are not going away.

We need to understand how systems really work, how sectors interconnect, and how change actually happens. We’re looking to build out skills in separating fact from fashion, to weigh trade-offs honestly, and to chart a course through the turbulence we face.

Season 5 is going to take that challenge head-on. In our first few episodes, we’ll explore:

• Thanos Verousis (Vlerick Business School) on what’s really happening in sustainable finance

• Harriet Kingaby (Conscious Advertising Network) on how climate misinformation is engineered — and countered

• Steve Kenzie (UN Global Compact Network UK) on embedding sustainability in decision-making

• Raysa Franca (Impatience Earth) on what to expect from COP30

Later this season we’ll cover the ISO–GHG Protocol link-up, insetting, carbon ROI, PFAs and MPAs, ocean protection, sustainable beauty with YSL — and much more.

Our aim this season is to listen past the noise. To see how the pressures of the 2020s can be understood — and acted on — with intention and understanding, not just reaction and fear.

We’ll be back in your ears soon. Until then, keep questioning and keep your curiosity sharp.

Felicia & Giulia
Shaken Not Burned

If you want to know more about our plans, you can listen to the Season 5 trailer here. In the meantime, revisit some past favourites:

– Doughnut Economics
– The case for degrowth
– Moving from shareholder to stakeholder capitalism
– Climate change – a super wicked problem?

Giulia & Felicia
Shaken Not Burned

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