Welcome to another week of Shaken Not Burned! 

Our economic system is based on extracting as much value as possible from natural resources, without taking into consideration the principles and processes that power our ecosystems.

Somehow, as humans, we have come to believe that we are not part of the natural world in an “us and them” situation. But, really, we are all the same. How can we survive without the Earth?

Keeping our planet liveable means integrating our activities with nature, protecting and serving ecosystems, rather than exploiting them. If we focused on regeneration, rather than extraction, we could create a new balance.

In our latest episode, Giulia talks about the regenerative economy with Erinch Sahan, business & enterprise lead at Doughnut Economics Action Lab (DEAL). They cover the concept of biomimicry, how companies can adopt a regenerative approach, and the benefits it will bring to society, from an environmental but also a social perspective.

We need a collective effort from government, businesses, and consumers to enable transformative positive change, but redefining success in business is a necessary step. There are already plenty of actions that companies can take to align with regenerative frameworks, which will help accelerate the systemic shift crucial to maintain the liveability of our planet.

Reading materials:

• Eight principles for a regenerative economy

• Ten Biomimicry Examples in Business

• Janine Benyus’s book on biomimicry

• Kate Raworth’s book on doughnut economics

• DEAL’s tools for businesses

• Corporate commitments to nature have evolved since 2022

• Every Business Needs a Nature Strategy — Here’s Why

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