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- Sustainability in the boardroom with Callum Laing
Sustainability in the boardroom with Callum Laing
Shaken Not Burned
Highlighting changemakers and solutions
Welcome to the latest edition of Shaken Not Burned. This week we talked about the scandal gripping the carbon markets and we looked at the importance of the EU’s approval of a voluntary certification scheme for carbon removals, and looked at how poo could be powering WIZZ Air’s planes.
The topic under discussion everywhere that carbon offsets and net zero matter was the Science Based Targets Initiative (SBTi) announcing that carbon offsets (and other environmental credits) could be used to address Scope 3 emissions. This is in direct contradiction to its stated strategy (that offsets can only be used for the last 5-10% of hard to abate emissions) and caused a governance crisis as staff demanded the resignation of the board. We discussed the implications of the proposed change, a meeting that seemed to drive the change of heart, and what this means for those companies trying to deliver a credible net zero transition.
The EU has approved a voluntary carbon removals certification framework, which should help to boost this nascent market. Given the range of approaches, from technological processes like direct air capture to nature-based solutions like afforestation and soil management, a robust certification scheme (if accompanied by accepted standards and stringent monitoring)could transform the landscape. Today this market addresses only about 0.1% of annual emissions but if it can scale rapidly it could help keep the world on track for the Paris goals – which today appear increasingly out of reach. Importantly, the framework offers concerned corporate buyers truly additional and permanent solutions to emissions, bypassing many criticisms of the carbon offset market.
Last but not least, we covered the news that Wizz Air is set to buy sustainable aviation fuel (SAF) from UK company Firefly Green Fuels. Current approaches to the reduction of aviation-related carbon emissions focus on the production of SAFs from either liquid biofuels (made from algae, food crops and food waste) or synthetic alternatives (such as green hydrogen or synthetic kerosene). Firefly’s circular approach makes SAF almost palatable, not literally of course
If there’s anything you’d like to see, myths you’d like dispelled or terms you’d like clarified, do email us at [email protected] and thank you for reading.
Glossary - Insetting
The term indicates a company’s investment within its own value chain, rather than buying carbon credits or intervening in another sector or country. One natural fit is the commodities-dependent food and drink industry, which could invest in areas such as regenerative agriculture and community support.
Keeping such investments within the value chain helps transform the supply chain overall and hopefully avoid carbon leakage. Insetting is especially helpful in hard to abate sectors where no one party can solve all of the challenges in a carbon-intensive supply chain. Insetting can also build resilience and stability across the supply chain.
Busting a myth
“planting a tree means you’ve addressed carbon emissions”
There is no doubt that tree planting – afforestation – can provide a useful approach to greenhouse gas storage, but it's not that simple.
Some flights allow passengers to ‘offset’ the emissions of the flight through the purchase of carbon credits for a couple of pounds. But how robust is this credit? For example, what type of tree is it (as different trees store different amounts of CO2), was it suitable for the land, did it grow, is it healthy, did it burn down? It’s not enough to plant a seedling, it also needs to grow and thrive.
There has been a lot of research recently on how some carbon credit projects haven’t really had much impact, what matters is appropriate project design, proper monitoring and verification and a deep understanding of the scientific, economic and social systems that surround successful tree planting.
It’s no longer enough to shrug it off but time for us all to start demanding clarity and transparency on what we’re buying, and whether it works.
What we’ve been reading this week
UK set for yet another high court challenge on climate – this time its adaptation
The UK government is in the news again for its failure to address climate change. The UK High Court has called for a judicial review of its adaptation plan. The point of the review is that the government’s plans fail to protect ‘people, property and infrastructure, from the impacts of climate change. The UK has been in court over its climate plans over the last few years – not least of which is the latest legal challenge to the Carbon Budget Delivery Plan from Friends of the Earth filed in February 2024 – and every time it goes back to the drawing board, it comes back with something that doesn’t quite work.
It’s important to remember however that the playing field has changed – a recent win at the European Court of Human Rights is a landmark case that demands action on climate for human rights purposes – with a ruling that is enforceable across all 46 Member States. Switzerland was “found to be in violation of Article 8 (right to respect for private and family life) and Article 6 § 1 (access to court) of the European Convention on Human Rights.” There is a growing body of law pushing for action and that should be ignored at our peril.
Better Cotton in Cerrado controversy
Better Cotton, the multinational NGO looking to improve sustainability standards in the cotton industry, is in the spotlight over concern that three farms in the Cerrado certified as producers of sustainable cotton by Better Cotton have been linked to environmental and social damage. According to NGO Earthsight, this includes land grabs, deforestation and violence against local communities. Zara’s owner Inditex has demanded greater transparency from Better Cotton – especially as it seems to have been waiting for the results of an internal investigation, one has yet to be concluded despite the evidence from Earthsight. While Better Cotton says it is working to improve its due diligence, this story highlights the difficulty and the importance of supply chain management as well as the need for robust standards and monitoring in certification.
Insurance industry slammed on poor practice
Even though insurers are increasingly refusing to provide cover in areas where the likelihood of extreme weather is too high (such as Florida), the industry still continues to support industry and practices that cause environmental damage. ShareAction’s latest analysis of the insurance industry Insuring Disaster 2024 warns that two-thirds of insurers are failing to exclude underwriting of damaging industries – continuing to enable extractive industries and industrialised agriculture to damage the ecosystem and increase GHG emissions. Not only is this damaging to the global economy overall, but is there any clarity about who is going to pay for climate damage? The real problem, as ever, is the dissonance between short term profit and long term survival and it's time the insurance industry took a closer look at itself.
Circular economy boost as Apple to reuse components
On a more positive note, Apple announced plans to address waste from its products, through the reuse of a number of its components that count as ‘pre-owned’. Given the historical difficulty of getting Apple products fixed without great expense, the company plans to expand its repair practices to allow both customers and third party repair shops to re-use existing components – keeping down levels of e-waste.
And a little extra something…
In a little addendum, Japan has proposed sustainability reporting standards, based on the framework outlined by the IFRS, with the final framework expected by March 2025. When these standards are implemented – there is an expectation that such reporting will become mandatory in Japan – the country will join Europe, the UK, California and China in demanding increased transparency on climate risk.
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