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- Sustainable web design with Pixeled Eggs
Sustainable web design with Pixeled Eggs
Shaken Not Burned
Highlighting changemakers and solutions
Welcome to another week of Shaken Not Burned!
It’s tough to digest the news from the US, where Donald Trump has just been re-elected as president in a massive blow to human rights and environmental action worldwide. It can be depressing, but it can also further ignite our appetite for radical change. We can still change the world and create a better life for all beings by working together: stay strong and continue fighting the good fight. This week’s episode provides an example of climate action most of us can take.
Did you know that the Internet and communication technology (ICT) sector is estimated to account for 1.5% and 4% of the world’s carbon emissions? In comparison, aviation represented 2% of the global carbon footprint in 2022.
This figure doesn’t even take into account the use of water to cool down data centres, or the extraction and processing of materials to produce our devices, which have considerable impacts on climate and nature.
All data generated online (including this email) has its footprint, even if we can’t see it. The Internet’s emissions will continue to rise, especially as the use of artificial intelligence – which is extremely energy intensive – keeps skyrocketing. Considering that 90% of the world's data was generated in the last two years alone according to some estimates, it is not difficult to imagine that the Internet will soon become the largest-emitting sector of our economy.
But we all can take action, in some way. If you, or your company, have a website, you can design it to be as sustainable and accessible as possible.
In this week’s episode, Giulia talks to Sepas Seraj, founder of digital agency Pixeled Eggs, about sustainable web design and how the conversation has shifted in his industry. The attention is turning to lighter-weight websites, as they are increasingly being prioritised by SEO. Coincidentally, leaner websites also have a smaller footprint, proving that there are benefits in sustainability that go beyond doing the right thing.
Sepas shares tips on how to lower the impact of your website, make it more accessible and user-friendly without sacrificing aesthetics (sustainable design can be beautiful and impactful at the same time!), how to use AI mindfully, and how design trends have changed over the years.
Don’t forget to listen to this week’s episode wherever you get your podcasts. We hope you enjoy the newsletter and if there’s anything you’d like to see more information about, you can email us at [email protected].
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What we’ve been reading this week
Donald Trump has been elected as US president
The former president, a convicted criminal, has been re-elected as president of the US, defeating current vice president and Democrat candidate Kamala Harris. His climate-sceptic stance is expected to undermine action at a local and global level, given the country’s enormous power in the world’s economy. Trump already left the Paris Agreement during his previous term and is projected to do it again, while promoting more extraction of oil and gas and coal-fired power plants to power AI needs at home. Yet, the direction towards net zero is clear: the private sector is unlikely to completely divert away from the transition. Companies are expected to continue with their sustainability plans, although they are likely to be delayed or challenged by a difficult regulatory environment and choppy market conditions.
Transition Plan Taskforce issues final recommendations
The Transition Plan Taskforce (TPT) has concluded after over two years of work to establish a gold standard for private sector transition plans. Announced at COP26 in Glasgow, the initiative launched its draft disclosure framework and implementation guidance for consultation at COP27. Its final report outlines opportunities and challenges for the global adoption of transition plans, including building market capabilities, sharing best practices, developing tools for decision-makers, and fostering global consistency in transition planning norms.
UK autumn budget: a mixed bag
The UK government’s autumn budget is a mixed bag regarding climate and energy policies. Rachel Reeves, the first female chancellor in the history of the country, extended a 14-year freeze in fuel duty that has so far cost £100 billion and is estimated to have contributed to a 7% rise in CO2. Incentives for electric vehicles were also extended, while oil and gas companies are facing a higher rate of windfall tax. Reeves also hiked axes for private jets and investments in technologies such as green hydrogen and carbon capture and storage.
Colombia issues proposal to boost critical minerals traceability
COP16, the UN conference focused on biodiversity, concluded in Colombia last week. The host country presented a proposal to establish a working group to develop a pact for critical minerals traceability. This draft pact will be submitted for approval at the COP30 climate conference that will be held in Brazil next year. The so-called critical minerals are essential to scale technologies for the net zero transition, such as batteries and wind turbines, but increased demand comes with significant social and environmental risk, especially in countries that lack appropriate regulations to limit the impacts of mining activities. However, experts warn traceability in itself is not enough. Suneeta Kaimal, chief executive of the Natural Resource Governance Institute, comments: “Traceability alone will have no impact without credible, independent scrutiny of industry actions and impacts against high standards of best practice.”
EU records steep drop in annual emissions
Closing on a positive note, greenhouse gas emissions fell by 8% in the EU last year, recording a decline of 37% from 1990 levels. The reduction was driven by a significant decline in coal use and growth of renewable energy sources, helped by lower energy consumption across the bloc. Yet, more work needs to be done if the bloc is to reach its goal of a net 55% reduction below 1990 levels by 2030. According to the European Environment Agency, it is on track to cut emissions only by 43% before the end of the decade.
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